Sales Management Essay Example | Topics and Well Written Essays - 1500 words - 9

Sales Management - Essay Example The identification of the needs of the customers helps sales persons in approaching them. Well-built business relationships between the sales person and the customer, provides the customer with an ease to communicate their expectations from the product or services and aid the salesperson in easily capturing the customers’ knowing their requirements (Lamb, Hair, & McDaniel, 2008). Customers enter into a process of purchasing a product on the basis of the purchase situation. A purchase situation refers to the relationship or interaction of the buyer with the business, for instance, it may be a new business and the first time the customer shows his willingness to purchase from a particular business, or it may be a longstanding relationship with the business running for several years. The multi-attribute matrix of buyers is an important tool for the salesperson to understand the requirements of the customer, satisfy their needs and build their relationship stronger in terms of pri oritizing the products with attributes which are appreciated or important to the customers like price, quality, quantity and so on (Tanner, Honeycutt, & Erffmeyer, 2009). Customers need a salesperson who has the understanding of their choice and requirements. It helps the customers in getting the right product, at the right price, on the right time with less effort. Such a system of relationships between buyers and sellers help in customer satisfaction and reliance on the seller’s advice. This trust and reliance is basically on the convincing power of the salesperson along with their presentation style for a particular product (Kurtz et. al., 2009 p. 310). Organizations and salesperson can work hand in hand to build stronger customer-seller relationship. The relationship between customers and the company lies in the goodwill of the brand. The brand name is the recognition factor for the customers for a business. Building a strong brand name, however, is not an easy task. It requires

The Life and Works of William Faulkner Research Paper

The Life and Works of William Faulkner - Research Paper Example He had great taste for whiskey and by the age of seventeen he was a heavy drinker. He was some sort of a misfit all through his life due to his notorious nature, and the tendency of inventing his life stories. While still young, William became in contact with two particular individuals who he thought would be important in his life: E. Oldham (childhood sweetheart) and P. Stone (literary mentor) (Parini 3). Oldham was a famous, vivacious girl, with a social life full of energy, which enjoyed dancing and parting. Stone on the other side was a lawyer who had great interest in poetry. Both Stone and William had a mutual interest which was poetry and this was their binding factor. Stone realized William’s talent as he read some of his poems thus, started encouraging, motivating and advising him on the models of study (Weinstein 145). Following Oldham’s Marriage, Stone invited William to New Haven to live with him. While here, William was employed by the Winchester Company of Repeating Arms, where he experienced changes to his surname probably due to a typing error; Faulkner (Blotner 10). William though did not work in this company for long, since he was later invited to Canada for a cadet training as a Royal Air Force (RAF). Earlier on William had been disappointed when he tried to join the U.S Air Force, but he was put down by his height. Due to that, he made numerous lies when applying for the Canadian Royal Air Force, as he attempted to seem British. He later served in the RAF for some time, and then decided to return back to Oxford in 1918 (Gray 50). In Oxford, he engaged himself in a story telling life, where he shared exaggerated adventures he had encountered while in RAF (Oates 4). In fact, most of these stories were untrue as he told stories of the things he had done during his time as a military, which he never even did. His